SEO is an activity done by site marketers to ensure that their websites rank high on a search ranking result page, or they increase their visibility on the search platform. Sites have to utilize keywords and phrases which are relevant to the content. Ryan Johnson, the Senior Sales Manager of Semalt, remarked that the days of cheating search engine algorithms to gain an edge in the search rankings are over. In the contemporary market, it is essential for site owners to use content strategies as well as other SEO methods to rank well, and not use links or tricks.
The following article summarizes the core concepts of SEO which are sure to influence performance.
Online marketing has seen a significant leap in content marketing. The recent surge was caused by Google's move to penalize low-quality content. Quality will always rule over quantity. One way to understand this is that SEO states what the marketing requirements are, and content marketing attempts to fulfill the same. The two concepts are dependent on each other. SEO demands content, and there is no SEO without content. Optimizing content means that one should have the effective keywords included in their posts, and strategically employed throughout the wording.
The primary objective for Google as a search engine is to provide the best experience for their users. They are not fans of low-quality content, and the same goes for the site. Speed, for most users, is equal quality. An online user categorizes a website as low-quality if it takes too long to load. The result is that it negatively affects search ranking. Sites and pages that load slowly do not appear in the top in the search results. Faster loading improves user experience, and the sites will not experience high bounce rates. Speed also serves as part of the site optimization.
Another important concept that marketers need to take into consideration is link building. It is the process of making sure that there are enough hyperlinks from other websites which point back to the content on the current site. Search engines take note of links between sites. They can use a link in one of the following two ways. Links they find on the site help them find a new web page with the same type of content for the topic or decide how to rank the page on the results page. However, achieving quality links is hard.
Marketers should not ignore the power of social media when it comes to SEO. As it goes for all other aspects of SEO, especially links, quality matters when sharing in social media is in focus. However, broad sharing is also beneficial. Social media helps with brand awareness as it speaks to a large number of potential target audiences. Site owners should build networks which they can leverage to spread and share their content, and the brand eventually.